The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organizational objectives.
Bennett, P. (Ed.). (1995). In Dictionary of marketing terms. Retrieved from

Terms to Search

brand name products, communication in marketing, consumer behavior, direct marketing, green marketing, industrial marketing, internet marketing, market segmentation, market surveys, marketing, marketing planning, new products, physical distribution of goods, pricing, product life cycle, professions marketing, service industries, social marketing, target marketing


This link allows searching across all Library databases.

Online Open Access Journals

Contemporary Marketing Review  
DOAJ:  Directory of Open Access Journals
DOAJ is an online directory that indexes and provides access to quality open access, peer-reviewed journals.
Far East Journal of Marketing and Management 
The IMP Journal 
International Journal of Marketing Practices 
Journal of Business Market Management
Journal of Empirical Generalisations in Marketing Science
Management & Marketing
Journal of Management and Marketing Research

Print Books

This link provides a listing of all print books in the Library collections. 


Books 24x7
Credo Reference
eBooks by EBSCOhost
Safari Books Online


What you need to know about SIC and NAIC Codes


Marketing Search Engine
This will search all of the websites listed below simultaneously or you may choose to select specific search site(s) to search.
American Community Survey
Yearly survey of a sample of 3,000,000 US and Puerto Rico residents.
American FactFinder
Gateway to population, housing, economic, and geographic information data compiled by the US Census Bureau.
American Time Use Survey
The American Time Use Survey reports the hours people indicate they spend in various activities ranging from eating & drinking to working.
Annual Survey of Manufactures
Provides sample estimates of data for all manufacturing establishments with one or more paid employee.
A federated search, engine covering a range of  selected  databases and search engines.
The Consumer Expenditure Survey  (CE)
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
County and City Data Book
A comprehensive source of information about US counties and cities
Access to more than 105 thousand open  datasets compiled by the US Government.
ESRI ArcGIS Explorer
Free GIS viewer that gives you an easy way to explore, visualize and share specialized map made with your data.
Economic Indicators
Traces the thirteen leading economic indicators.
Harris Polls
Limited access to consumer opinions and attitudes
How to Learn about an Industry or a Specific Company 
A general reference guide to finding information on a company or industry
A marketing portal created by a marketing professor and a librarian.
Manufacturing and Services
Provides data and analysis for selected industries involved in international trade.
Maritz Polls
Limited access to consumer polls on products as well as behaviors and attitudes
Marketing Charts
A daily compilation of current marketing data
Marketing Power
An American Marketing Association marketing resource site
Marketing Resources
Current awareness site of trends and movements pertaining to marketing.
A marketing portal, free registration is required
Nielsen Claritas:  My Best Segments
Provides limited free access to Nielson segmentation consumer data.
North American Industry Classification System
Will retrieve NACIS codes and convert SIC to NAICS codes.
Population Studies by the US Census Bureau
Over 40 categories of data about population and households
Small Business State Economic Profiles
A reference guide to current data on small business activity
State and Metropolitan Area Data Book
Includes data items for the US, states, counties, and metropolitan areas from a variety of sources.
Statistics for Specific Industries
Contains data on:  Agriculture, Banking, Energy, Environment, Health and Safety, Housing, and Transportation.
Survey of Current Business
Monthly reports on the national, international, regional, and industrial economic estimates.
Surveys of Consumers
An archive of marketing surveys conducted by Thomson-Reuters and the University of Michigan Surveys of Consumers
A Dutch firm using that employ a global network of trend spotters to identify emerging consumer trends. Provides free Trends Briefing. Most of the resoruces on the site are fee-based.
US Bureau of Economic Analysis  (BEA)
Designed to provide information at a glance about the US economy.
US Census Bureau
Homepage to the Census Bureau and site from which a variety of data can be accessed.
US Census Bureau Economic Statistics
US Census Bureau E-Stats
Data and analysis on the electronic economy for manufacturing, wholesale, retail and other services.